R2U builds immersive sales experiences for real estate developers and retailers. For real estate: AR Staging, 3D Sales Platform, and 3D Renders. For retail: AR Product Visualization, 3D Product Viewer, and 3D Product Configurator. All products support Apple Vision Pro. Clients include Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello.

How much does AR Staging cost compared to a physical model unit?

A physical model unit typically costs $90K to $720K (Exame, 2023). AR Staging from R2U is quoted on request and depends on unit types and room count. Coelho da Fonseca / AG Art Residences used it at approximately $55/sqft (Exame, 2024) - for a 1,075 sqft apartment, around $59K, a fraction of the physical version.

Do I need to install an app to use R2U products?

No. The 3D Sales Platform, 3D Product Viewer, 3D Product Configurator, and AR Product Visualization run in the browser with no app required. Only AR Staging and the 3D Sales Platform on Apple Vision Pro use the headset on-site at the sales gallery.

Which developers use R2U?

More than 10 developers use R2U products in active launches. Real estate: Tegra, MPD, Coelho da Fonseca, Nortis, Vincere, Fraiha. Retail: Mobly, Leroy Merlin, Portobello, Electrolux, Docol, Reserva. R2U was TOP 3 in the AR/VR category at 100 Open Startups 2024.

What is the difference between an AR scale model and a physical one?

R2U's 3D Sales Platform projects the development in real space on Apple Vision Pro. Buyers rotate the building, select units, and compare floors with their own hands. A physical scale model is static, costs $9K to $720K+, takes 2 to 5 months to build, while the holographic is ready in 4 to 14 weeks, takes no fixed space, and updates digitally.

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Our Solutions

Our Solutions

AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.

Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.

Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.

3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.

Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.

Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.

3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.

Effective date: April 17, 2026

These Terms of Use govern your access to and use of the website r2u.io and services provided by R2U Realidade Aumentada Ltda. (“R2U”, “we”, “us”, “our”). By using this website, you agree to these terms. If you do not agree, do not use the site.

1. Services Provided

R2U offers immersive experiences for real estate and e-commerce, including AR staging, 3D sales platforms, 3D product viewers, 3D product configurators, 3D renders, augmented reality, and Apple Vision Pro applications. The website r2u.io serves as our commercial showcase and contact channel.

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To the maximum extent permitted by Brazilian law, R2U shall not be liable for indirect, incidental, or consequential damages arising from use of the website.

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9. Changes

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10. Contact

R2U Realidade Aumentada Ltda.
Rua Gaspar Moreira, 62, São Paulo, SP, Brazil
Email: contato@r2u.io

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