Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
AR Staging, 3D Sales Platform, 360 Tours, and Animated Films for apartments and common areas, developed in partnership with Flamboyant Urbanismo for the Autêntico Flamboyant Residential luxury launch, located in Jardim Goiás, Goiânia.
Located at Latin America's largest sales gallery hub, Autêntico Flamboyant Residential's stand features multiple fixed and seasonal immersive experiences — blending advanced technology with sophistication and art.
R2U Solutions Deployed
Walk freely through the apartment.
The experience begins when the buyer scans the floor marker and, as if by magic, the decorated apartment materializes in front of them.
Walk freely through the Autêntico Flamboyant Residential AR Staging, exploring every square foot of the 3,290 or 2,690 sqft units.
With luxury structure, wide spaces, climate control, sound and scent experiences, up to seven users can share the experience simultaneously — no teleport, no constraints, just walking through the virtual apartment like real life.
Explore every space and feel the development as if already finished.
Change floors and see the real view.
Picture contemplating the real view of Goiânia from the future tallest building in the city.
With R2U AR Staging, investors change views and floors across every unit, seeing exactly how the cityscape will look from each window. Through 360° drone photography captured at different heights on the construction site, R2U delivers a faithful simulation of each unit's view — plus realistic visualization of the towers and leisure areas — delivering predictability and captivating investors at every detail.
Open the menu, select the floor, and be amazed by the view of Brazil's fastest-growing city.
Showcase common and leisure areas.
Autêntico Flamboyant Residential features elegant and spacious leisure areas including party halls and gyms, all with privileged views of Goiânia.
There's no better way to showcase these spaces than R2U AR Staging for common areas.
Controller-free experiences.
With R2U AR Staging and 3D Sales Platform, controllers and cables are history. Rotate, move, zoom, and explore every angle with nothing but your hands and natural gestures.
All of this powered by Apple Vision Pro sensors — the most advanced augmented reality headset on the market.
360 Tours
Autêntico Flamboyant Residential
Explore the floor plans with our multiplatform 360 Tours solution and be amazed!
Seasonal Immersive Experiences.
Imagine transforming the decorated apartment into a haunted house or decorating it for Santa's visit.
At Flamboyant Urbanismo's sales gallery, R2U built seasonal immersive experiences for holidays and special dates that entertain and delight visitors — turning the launch visit into much more than a simple investment tour. It becomes a fun, engaging journey.
Verde Città
Indepy Construções e Incorporações
Residential
2026
Autêntico Flamboyant Residential
Flamboyant Urbanismo
Residential
2025
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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