R2U builds immersive sales experiences for real estate developers and retailers. For real estate: AR Staging, 3D Sales Platform, and 3D Renders. For retail: AR Product Visualization, 3D Product Viewer, and 3D Product Configurator. All products support Apple Vision Pro. Clients include Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello.

How much does AR Staging cost compared to a physical model unit?

A physical model unit typically costs $90K to $720K (Exame, 2023). AR Staging from R2U is quoted on request and depends on unit types and room count. Coelho da Fonseca / AG Art Residences used it at approximately $55/sqft (Exame, 2024) - for a 1,075 sqft apartment, around $59K, a fraction of the physical version.

Do I need to install an app to use R2U products?

No. The 3D Sales Platform, 3D Product Viewer, 3D Product Configurator, and AR Product Visualization run in the browser with no app required. Only AR Staging and the 3D Sales Platform on Apple Vision Pro use the headset on-site at the sales gallery.

Which developers use R2U?

More than 10 developers use R2U products in active launches. Real estate: Tegra, MPD, Coelho da Fonseca, Nortis, Vincere, Fraiha. Retail: Mobly, Leroy Merlin, Portobello, Electrolux, Docol, Reserva. R2U was TOP 3 in the AR/VR category at 100 Open Startups 2024.

What is the difference between an AR scale model and a physical one?

R2U's 3D Sales Platform projects the development in real space on Apple Vision Pro. Buyers rotate the building, select units, and compare floors with their own hands. A physical scale model is static, costs $9K to $720K+, takes 2 to 5 months to build, while the holographic is ready in 4 to 14 weeks, takes no fixed space, and updates digitally.

Press & Media Coverage of R2U: Exame, iF Design

Our Solutions

Our Solutions

AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.

Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.

Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.

3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.

Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.

Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.

3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.

R2U in the Press

Immersive technology for real estate

R2U: Automação de Conteúdo para PMEs e Influencers

blog.aaainovacao.com.br

R2U: Content Automation for SMBs and Influencers

Web Summit: Tendências e avanços no marketing e comunicação

Meio&Mensagem

Web Summit: Trends and Advances in Marketing and Communication

O despertar da era da Inteligência Artificial e outras tendências no Web Summit Lisboa

itforum

The Dawn of the AI Era and Other Trends at Web Summit Lisbon

Future Print

Large-Format Augmented Reality: Understanding the Experience

Trilha da Inovação

Watch the Full Interview with R2U CEO Caio Jahara on Trilha da Inovação

Startupi

Meet Companies Adding Generative AI to Stand Out in the B2B Market

R2U in the press: recognized for real estate technology

R2U is the Brazilian proptech behind the augmented reality and Apple Vision Pro experiences reshaping how off-plan real estate is sold. Since 2016, its work in AR staging, 3D sales platforms and interactive 3D models has been featured by business, technology and real estate media in Brazil and abroad.

Media coverage

R2U’s technology has been covered alongside launches from developers such as Tegra, MPD, Coelho da Fonseca, Flamboyant Urbanismo and Ferreira Engenharia:

Exame (2024): how Coelho da Fonseca used AR staging with Apple Vision Pro at the AG Art Residences project in São Paulo.
Liga Ventures: the Mobly case study, where R2U’s 3D product visualization lifted sales conversion by more than 80%.
Meio & Mensagem, Startupi, Future Print and itforum: coverage of AI, augmented reality and spatial computing trends featuring R2U.

Awards and recognition

100 Open Startups 2024: ranked TOP 3 in the Augmented Reality / Virtual Reality category.
100 Open Startups 2025: ranked TOP 4 in the same category.
iF Design Award 2026: winner for the Apple Vision Pro app of the Autêntico development by Flamboyant Urbanismo.

About R2U

R2U (formerly Real2U) was founded in 2016 by Caio Jahara and is headquartered in São Paulo. It is the only company in Brazil deploying Apple Vision Pro for off-plan real estate sales, with AR staging, 3D sales platforms and interactive 3D models for developers of every size. The platform runs in the browser, with no app required, letting buyers customize finishes, simulate sunlight and explore each floor before the building is delivered.

For story ideas, interviews or media assets, contact the R2U team at contato@r2u.io or book a demo.

R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).

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