Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
Holographic 3D Model
The Holographic 3D Model replaces the physical scale model in the sales gallery. Project your development at tabletop scale or full size on Apple Vision Pro, with real-time interaction and zero fixed floor space.
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by
The Future of
Real Estate
Immersive Exterior Model
Replaces the physical scale model with interactivity and zero fixed floor space
The Holographic 3D Model projects towers, houses, and communities in 3D on any surface. It takes up zero fixed space in the sales gallery, unlike a physical model that needs 40 to 100 sqft. Buyers rotate, zoom, and explore every floor with animations and live data.
Full-Scale 3D Facade
Project the facade at full size on the construction site
The buyer sees the building facade at full scale, projected on the construction site through Apple Vision Pro. Proportion and scale feel real: they walk around the structure and understand its volume before a single beam is placed.
Portable, Standalone, and Ready to Go
Carry the entire sales model in a backpack
Use it in showrooms, meetings, trade shows, or on the construction site. Apple Vision Pro weighs 1.4 lbs and runs without cables, computers, or internet. A physical model needs specialized shipping and on-site assembly. The Holographic 3D Model is ready in seconds.
Holographic Interior Floorplans
3D humanized floorplans with real-time unit-type switching
The buyer views the apartment floor plan in 3D, with furniture, walls, and finishes visible from above. They switch between unit types and finishes in real time, comparing options without leaving the presentation. Unlike a printed plan, every detail here has depth and proportion.
Interactive Data and Animations
Data, animations, and interactions a physical model cannot offer
The buyer taps a unit to see square footage, floor plan, and availability. Elements like cars and pedestrians are animated. They switch plans, select a specific floor, and trigger data overlays with project details. A physical model shows volume. The Holographic 3D Model shows volume, data, and options.
Sustainable, Cost-Effective, More Engaging
A fraction of the cost of a physical model, with zero material waste
A physical scale model costs between $9K and $90K, can exceed $720K, and takes 2 to 5 months to build. R2U's Holographic 3D Model is ready in 4 to 14 weeks, can be reused across multiple developments, and generates no production waste or storage costs.
Immersive Exterior Model
Replaces the physical scale model with interactivity and zero fixed floor space
The Holographic 3D Model projects towers, houses, and communities in 3D on any surface. It takes up zero fixed space in the sales gallery, unlike a physical model that needs 40 to 100 sqft. Buyers rotate, zoom, and explore every floor with animations and live data.
Holographic Interior Floorplans
3D humanized floorplans with real-time unit-type switching
The buyer views the apartment floor plan in 3D, with furniture, walls, and finishes visible from above. They switch between unit types and finishes in real time, comparing options without leaving the presentation. Unlike a printed plan, every detail here has depth and proportion.
Full-Scale 3D Facade
Project the facade at full size on the construction site
The buyer sees the building facade at full scale, projected on the construction site through Apple Vision Pro. Proportion and scale feel real: they walk around the structure and understand its volume before a single beam is placed.
Interactive Data and Animations
Data, animations, and interactions a physical model cannot offer
The buyer taps a unit to see square footage, floor plan, and availability. Elements like cars and pedestrians are animated. They switch plans, select a specific floor, and trigger data overlays with project details. A physical model shows volume. The Holographic 3D Model shows volume, data, and options.
Portable, Standalone, and Ready to Go
Carry the entire sales model in a backpack
Use it in showrooms, meetings, trade shows, or on the construction site. Apple Vision Pro weighs 1.4 lbs and runs without cables, computers, or internet. A physical model needs specialized shipping and on-site assembly. The Holographic 3D Model is ready in seconds.
Sustainable, Cost-Effective, More Engaging
A fraction of the cost of a physical model, with zero material waste
A physical scale model costs between $9K and $90K, can exceed $720K, and takes 2 to 5 months to build. R2U's Holographic 3D Model is ready in 4 to 14 weeks, can be reused across multiple developments, and generates no production waste or storage costs.
Why use the
R2U Holographic 3D Model?
R2U is the only company in Latin America building Holographic 3D Models on Apple Vision Pro. Developers like Coelho da Fonseca, Tegra, MPD, Nortis, Rio Ave, and Minas Brisa use spatial computing in active launches. Apple's April 2026 consumer-side pullback doesn't change the enterprise picture — R2U's 8+ AVP deployments prove the headset works for real estate sales.
COST SAVINGS
A physical scale model costs $9K to $90K, exceeding $720K on high-end projects. The Holographic 3D Model costs a fraction of that and eliminates production waste, shipping, and storage.
FLEXIBILITY
Display at tabletop scale or full size on the construction site. Fits any space with zero setup.
SUSTAINABILITY
100% digital, with zero material waste and zero environmental impact.
COMPETITIVE EDGE
Only a handful of developers globally use Holographic 3D Models on Apple Vision Pro. Early adopters stand out in a crowded market — R2U's 8+ AVP deployments are the strongest proof density worldwide.
REUSABILITY
Multiple developments on the same device. Switch projects in seconds, no model swap required.
See how our
Holographic 3D Model works!
See how a development presentation works on Apple Vision Pro
FAQs
What is a Holographic 3D Model?
A Holographic 3D Model is a 3D replica of a pre-construction development projected into real space using spatial computing on Apple Vision Pro. Buyers rotate the building at tabletop scale, walk around the facade at full scale on the construction site, switch units and finishes, and explore floor plans — all through hand gestures, with no app, no internet, and no cables.
How does it compare to a physical scale model?
A physical scale model is static, occupies fixed floor space in the sales gallery, requires specialized shipping, and shows only one configuration. The Holographic 3D Model is digital and interactive: tabletop scale or full size on the construction site, software-updatable, supports finish customization, fits in a backpack, and is reusable across multiple developments.
What does it cost compared to a physical model?
Holographic 3D Model pricing varies by project — contact us for a quote. As a market reference, a physical scale model costs $9K to $90K and can exceed $720K, taking 2 to 5 months to build. R2U's Holographic 3D Model is ready in 4 to 14 weeks at a fraction of the cost, with zero production waste.
Does it work without internet?
Yes. The Holographic 3D Model runs locally on Apple Vision Pro — no Wi-Fi, no external computer, no cables. The 1.4 lb headset fits in a backpack, making it reliable for sales galleries, trade shows, board meetings, and construction-site visits, even with zero connectivity.
Is R2U the only company building this?
R2U is the only company in Latin America building Holographic 3D Models on Apple Vision Pro for pre-construction real estate. Developers like Coelho da Fonseca, Tegra, MPD, Nortis, Rio Ave, and Minas Brisa use the technology in active launches. R2U has delivered 8+ AVP deployments — more than any other vendor tracked in public SERPs.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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