Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
Trusted
by
Desde 2016
tap into the power of 3D technology and augmented reality
Desde 2016
tap into the power of 3D technology and augmented reality
Por que escolher as soluções da R2U?
R2U pioneered AR and 3D technology development in Brazil. We build solutions that deliver real, measurable results.
Economia
90% less than physical solutions — cut construction and maintenance costs
flexibilidade
Useful at every project stage, from pre-launch to handover
Sustentabilidade
100% digital solutions. No material waste, no environmental impact.
tempo de produção
Prazos de produção 75% menores que soluções comuns
Diferencial Competitivo
Impress buyers and investors with innovative, immersive experiences
Latest
Projects
AR Staging
AR Staging for Apple Vision Pro in Goiânia: 2,690 and 3,290 sqft apartments. Features real window views from different floors, plus the safety of being able to show the project anywhere.
Full-Scale Facade
On-site projection of a São Paulo development at full scale. Complete visualization of the tower, synced with the terrain and fully viewable from every angle.
Animated Film
3D animated film of the Arte Batel development in Curitiba, full of personality, style, and intent in every frame.
3D Sales Platform
3D Sales Platform for luxury apartments and facades. Real-time manipulation, 360° view, and full detail on Apple Vision Pro.
AR Staging
AR Staging for an apartment at a São Paulo sales gallery, with real physical walls and full virtual decoration synced perfectly with the real structure.
AR Staging
AR Staging built for a São Paulo sales gallery, with real physical walls and complete digital ambience: like a physical model unit, but fully digital and swappable.
3D Sales Platform
3D Sales Platform for luxury apartments, rich in detail and manipulated in real time. Floor plans of 2,690 and 3,290 sqft on Apple Vision Pro.
AR Staging
AR Staging in Curitiba: 2,358 and 1,916 sqft apartments with teleportation between key points on Apple Vision Pro. Perfect for sales galleries with limited physical space.
3D Sales Platform
3D Sales Platform for 2,358 and 1,916 sqft apartments, with 360° view and real-time manipulation on Apple Vision Pro.
FAÇA.VC
3D Product Configurator
Apparel configurator built into e-commerce, delivered end-to-end as an outsourced solution by R2U.
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FAQs
What services does R2U offer to builders and developers?
AR Staging: Experience fully decorated apartments through augmented reality (AR) and mixed reality (MR), with total immersion using advanced devices like Apple Vision Pro.
3D Sales Platform: Offer clients detailed and interactive visualizations of apartments and facades, making it easier to understand space layouts and design concepts.
Full-Scale Facades: Realistic full-scale virtual presentations of building and complex exteriors and facades, offering an impactful preview of your developments.
3D Renders and Animations: Multi-platform content with high-fidelity architectural renderings, photo-realistic quality and refined aesthetics, in various formats: static images, video animations, and 360° visualizations for immersive navigation.
What assets does R2U need to build AR Staging and 3D Sales Platforms?
Para criar experiências imersivas e maquetes holográficos, precisamos de plantas arquitetônicas, plantas baixas e imagens em alta resolução.
Materiais adicionais, como arquivos CAD ou especificações de design, podem aprimorar a qualidade e a precisão do projeto.
How does R2U's AR Staging compare with traditional methods?
As soluções de decoração imersiva da R2U eliminam a necessidade de maquetes físicas caras ao utilizar RA e RM.
Os clientes podem explorar virtualmente apartamentos mobiliados em tempo real, obtendo uma experiência realista do espaço. Essa abordagem economiza tempo, reduz custos e oferece uma flexibilidade incomparável com múltiplas opções de layout.
What sets R2U apart in building exterior models and facades?
Nossos modelos externos e soluções de fachada vão além das renderizações tradicionais ao oferecer visualizações interativas e de alta qualidade.
Os usuários podem girar, dar zoom e explorar cada ângulo em detalhes impressionantes, criando uma representação envolvente e realista do seu projeto.
How is Apple Vision Pro integrated into R2U's services?
O Apple Vision Pro eleva nossas experiências imersivas ao oferecer realismo e interatividade incomparáveis.
Quando combinado com as soluções de RA e RM da R2U, permite que os usuários se imerjam totalmente no ambiente, transformando a forma como os projetos são apresentados e vivenciados.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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