Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
AR Product Visualization
AR product visualization for retail and e-commerce. Shoppers see your products at real scale in their own space before buying — no app required, right in the browser.
AR Product Visualization
AR product visualization for retail and e-commerce. Shoppers see your products at real scale in their own space before buying — no app required, right in the browser.
Trusted
by
True-to-Scale AR
Shoppers see the product at real scale in their space
Shoppers point their phone at a room and see the product placed at real scale. Furniture, appliances, tiles, and decor appear with true-to-life finishes, textures, and proportions. Mobly saw over 80% higher conversion after adopting R2U's solution.
No App Required
Runs in the browser, integrated with your site and sales channels
R2U's AR runs in the mobile browser — no app download. Shoppers tap "View in AR" on the product page and place the item in their space. Works on any camera-equipped smartphone and integrates with leading e-commerce platforms.
AR Customization
Swap colors, fabrics, and configurations live in AR
Shoppers choose color, fabric, finish, or configuration and see the change applied to the product in real time, already placed in their space. Works for furniture, tiles, appliances, and any configurable product. Portobello and Wood Prime already use it.
Animated 3D Models
Animated products in AR: usage demos, doors opening, mechanisms in action
Product 3D models can include animations: doors opening, drawers sliding, mechanisms operating. Shoppers see the product in action right in their own space.
True-to-Scale AR
Shoppers see the product at real scale in their space
Shoppers point their phone at a room and see the product placed at real scale. Furniture, appliances, tiles, and decor appear with true-to-life finishes, textures, and proportions. Mobly saw over 80% higher conversion after adopting R2U's solution.
AR Customization
Swap colors, fabrics, and configurations live in AR
Shoppers choose color, fabric, finish, or configuration and see the change applied to the product in real time, already placed in their space. Works for furniture, tiles, appliances, and any configurable product. Portobello and Wood Prime already use it.
No App Required
Runs in the browser, integrated with your site and sales channels
R2U's AR runs in the mobile browser — no app download. Shoppers tap "View in AR" on the product page and place the item in their space. Works on any camera-equipped smartphone and integrates with leading e-commerce platforms.
Animated 3D Models
Animated products in AR: usage demos, doors opening, mechanisms in action
Product 3D models can include animations: doors opening, drawers sliding, mechanisms operating. Shoppers see the product in action right in their own space.
Why choose R2U's AR Product Visualization?
Mobly, Leroy Merlin, Electrolux, Portobello, and Docol use R2U's AR product visualization in their sales channels. Results are measurable.
Up to
+ items added to cart
0
%
Up to
+ conversion rate
0
%
Up to
+ avg. time on page
0
%
Up to
+ product sales
0
%
Source: R2U customer data. Conversion data: Mobly case, Liga Ventures.
Compatible with major platforms
Our solutions integrate with the leading e-commerce platforms on the market
Simple Integration
No plugin required. Works across every browser and device, independent of any app. Integrates into your store with a few lines of code.
Try-Before-Buy
the future of online shopping
Shoppers see products in their own space before buying. This reduces questions about size, color, and finish, lowers returns, and increases purchase confidence. Mobly saw over 115% higher average time on page after adopting R2U's 3D and AR visualization.
With R2U's 3D solutions, your business can:
Your products at real scale in the customer's space
Shoppers see size, finish, and material before buying. Fewer doubts, fewer returns.
Measurable Competitive Edge
Retailers adopting AR see higher conversion and longer time on page. Mobly saw over 80% higher conversion with R2U.
Frictionless Shopping Experience
Shoppers explore products in 3D and AR without leaving the page. No app, no signup, no redirect.
Lower Return Costs
More informed purchases mean fewer returns. Shoppers have seen the product at real scale in their own space before checkout.
Omnichannel for Your Business
One 3D model, every sales and communication channel
FAQs
How does augmented reality work in e-commerce?
Shoppers point their phone at the room and see the product at real scale, placed in their own space. It runs in the browser — no app install needed. Buyers tap "View in AR" on the product page and place furniture, appliances, or tiles in the room. Mobly saw over 80% higher conversion after adopting this technology (Liga Ventures).
Does AR for retail require an app?
No. R2U's AR runs directly in the mobile browser — no app download. The "View in AR" button integrates into your product page. It works on any camera-equipped smartphone and supports the leading e-commerce platforms.
What results does AR bring to online stores?
Mobly, an R2U client, saw over 115% higher time on page and over 80% higher conversion after adding 3D and AR visualization to its e-commerce (Liga Ventures). Shoppers confirm size and finish before buying, which tends to reduce returns.
Which product types can use AR?
R2U offers AR for furniture, appliances, ceramic tiles, and decor objects. Clients including Mobly (furniture), Electrolux (appliances), Leroy Merlin, Portobello (tiles), and Docol (plumbing and fixtures) already use it in their digital channels. The requirement: a 3D model of the product — R2U produces these as well.
Which e-commerce platforms support R2U's AR?
R2U's AR works on any site accessed from a camera-equipped smartphone. Integration uses embedded code on the product page, supporting VTEX, Shopify, Magento, and custom-built storefronts. Shoppers access it in the mobile browser, no app redirect required.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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