Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
AR Staging
Augmented reality staging on Apple Vision Pro: your buyer walks through a fully decorated apartment before construction ends. Up to 15x less than a model unit and ready in weeks.
Trusted
by
Unmatched Realism
Every finish reproduced with precision from the project's architectural files
AR staging reproduces materials, textures, and lighting directly from the real architectural files. The buyer sees exactly what will be built — from floor to ceiling — before the first wall goes up.
Present Anywhere
Works on bare concrete, in the sales gallery, or in any empty room
AR staging works in any physical space: bare floors at the construction site, a room in the sales gallery, or a booth at a trade show. Apple Vision Pro maps the room automatically and projects the decorated apartment over the real space. No setup required.
Personalized Experience
Every floor plan and finish option on a single device
In one session, the buyer switches between different floor plans and swaps finishes in real time. They can also compare views from different floors — all on the same device, without leaving the virtual apartment.
Portable and Lasting
From pre-launch to post-sale, anywhere you need it
AR staging fits in a backpack. Bring it to trade shows or sales galleries in other cities. Use it throughout the entire sales cycle and keep presenting unsold units after launch. A physical model unit gets dismantled after sales. The virtual one stays active.
Immersion Without Discomfort
Natural navigation with zero motion sickness
Apple Vision Pro uses spatial computing, not closed-off virtual reality. The buyer sees the real room around them while walking through the decorated apartment. This eliminates the nausea common with traditional VR headsets that block out the physical world.
Aligned Navigation
Physical and virtual walls match so buyers walk freely between rooms
When the physical space has walls that match the virtual floor plan, the buyer walks between rooms and touches real walls. This technique, called aligned passthrough, is what makes R2U's AR staging different from a 360 tour on a screen.
Fully Standalone
No computer, no internet, no cables
Apple Vision Pro processes the AR staging experience internally with its built-in M2 chip and LiDAR sensor. No external computer, no cables, no Wi-Fi connection. Just turn on the device and start the presentation at the sales gallery or anywhere else.
Unmatched Realism
Every finish reproduced with precision from the project's architectural files
AR staging reproduces materials, textures, and lighting directly from the real architectural files. The buyer sees exactly what will be built — from floor to ceiling — before the first wall goes up.
Immersion Without Discomfort
Natural navigation with zero motion sickness
Apple Vision Pro uses spatial computing, not closed-off virtual reality. The buyer sees the real room around them while walking through the decorated apartment. This eliminates the nausea common with traditional VR headsets that block out the physical world.
Present Anywhere
Works on bare concrete, in the sales gallery, or in any empty room
AR staging works in any physical space: bare floors at the construction site, a room in the sales gallery, or a booth at a trade show. Apple Vision Pro maps the room automatically and projects the decorated apartment over the real space. No setup required.
Aligned Navigation
Physical and virtual walls match so buyers walk freely between rooms
When the physical space has walls that match the virtual floor plan, the buyer walks between rooms and touches real walls. This technique, called aligned passthrough, is what makes R2U's AR staging different from a 360 tour on a screen.
Personalized Experience
Every floor plan and finish option on a single device
In one session, the buyer switches between different floor plans and swaps finishes in real time. They can also compare views from different floors — all on the same device, without leaving the virtual apartment.
Fully Standalone
No computer, no internet, no cables
Apple Vision Pro processes the AR staging experience internally with its built-in M2 chip and LiDAR sensor. No external computer, no cables, no Wi-Fi connection. Just turn on the device and start the presentation at the sales gallery or anywhere else.
Portable and Lasting
From pre-launch to post-sale, anywhere you need it
AR staging fits in a backpack. Bring it to trade shows or sales galleries in other cities. Use it throughout the entire sales cycle and keep presenting unsold units after launch. A physical model unit gets dismantled after sales. The virtual one stays active.
Why Choose R2U for AR Staging?
R2U is the only company building AR staging experiences for Apple Vision Pro in pre-construction real estate. Developers using immersive experiences report 87% more sales gallery visits and sell 35% faster (FormaXR, 2024).
Cost Savings
A physical model unit costs $90K to $720K. AR staging starts at a fraction of that cost and covers every unit type in the development.
Flexibility
Useful at every stage of the project, from pre-launch to handover
Sustainability
100% digital. No construction waste, no material disposal, no demolition after the sales cycle ends.
Competitive Edge
Fewer than 5% of US developers use augmented reality in their sales process. Early adopters close faster and stand out in a crowded market.
Variety
Show it life-size or in miniature. Present in the sales gallery, at the construction site, or at a trade show — from a single device.
Cost Comparison
Up to 15x less than a physical model unit
Multiple developments on the same device. Switch between projects in seconds without any additional hardware.
Physical Model Unit
AR Staging
Cost
Physical Model Unit
$90K - $720K per unit
AR Staging
Up to 15x less than a physical model unit
Timeline
Physical Model Unit
2 - 5 months
AR Staging
4 - 14 weeks
Maintenance
Physical Model Unit
Ongoing: cleaning, repairs, insurance
AR Staging
Zero. Digital content needs no upkeep
Portability
Physical Model Unit
Fixed location. One unit, one place
AR Staging
Fits in a backpack. Present anywhere
Customization
Physical Model Unit
One layout, one set of finishes
AR Staging
Swap floor plans and finishes in real time
Post-launch use
Physical Model Unit
Dismantled after the sales cycle
AR Staging
Stays active. Keep selling unsold inventory
See How AR Staging Works
Walk through the future of real estate sales
FAQs
What is AR staging and how does it work?
AR staging is a full-scale, fully decorated apartment rendered in augmented reality. Using Apple Vision Pro, the buyer walks through the actual apartment layout at the construction site or sales gallery. Walls, floors, furniture, and finishes all appear at real scale over the physical space.
How much does AR staging cost compared to a model unit?
A physical model unit typically costs $90K to $720K to build and furnish. AR staging starts at a fraction of that and covers multiple floor plans and finish packages on a single device. Exame (2024) reported approximately $55/sqft for a 4,600-sqft luxury project in São Paulo using Apple Vision Pro.
How long does it take to produce?
An AR staging experience takes 4 to 14 weeks from kickoff to delivery, depending on the number of unit types and finish options. A physical model unit typically takes 2 to 5 months. All timelines are confirmed by R2U's production team.
Does AR staging replace a physical model unit?
It can, and many developers are choosing exactly that. AR staging delivers the same walkthrough experience at a fraction of the cost, with the added benefit of showing every floor plan and finish option on a single device. Some developers keep a smaller physical unit alongside AR staging for a combined experience.
Which developers already use AR staging with Apple Vision Pro?
R2U has delivered 8+ Apple Vision Pro projects for developers including Tegra (Brookfield), MPD (third-largest builder in Brazil), and Coelho da Fonseca (luxury brokerage). Projects range from 26-sqft studios to 11,200-sqft luxury residences.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
Sections
Institutional