Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
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3D and Augmented Reality for Real Estate
About Us
Founded in São Paulo in 2016 by Caio Jahara, R2U builds immersive sales experiences for real estate developers and retail brands. The company raised a $800K round led by Canary, with Norte Ventures, Equitas, Coteminas, and Mobly's cofounders. It is the only company in Brazil using Apple Vision Pro for AR staging and 3D Sales Platforms in pre-construction real estate. Clients include Tegra, MPD, Coelho da Fonseca, Tecnisa, Mobly, Leroy Merlin, Electrolux, Portobello, and Docol.
1
Innovation
We make the impossible happen. We believe in the power of innovation and constantly challenge ourselves to deliver what nobody thought was possible.
2
Ownership
We own our business, our agenda, and our outcomes. Every person knows the best way to make the show happen.
3
Learning
We continuously seek new knowledge and learn from our wins and mistakes. We embrace change with readiness, agility, and flexibility.
4
Collaboration
No one alone is better than all of us together. Diversity of people and plurality of ideas make innovation happen. Just be yourself and enjoy the journey!
5
Customer Focus
You are the expert of your own experience, and your experience is our priority.
6
Excellence
Doing the right thing, the right way. High-standard outcomes come from high-standard integrity, quality, and commitment to what we do.
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Projects
AR Staging, 3D Sales Platform, and immersive sales experiences developed with Indepy Construções e Incorporações for the Verde Città residential project in São Paulo, near Rua Augusta. Verde Città combines nature-inspired architecture with the energy of one of the city's most urban neighborhoods.
AR Staging, 3D Sales Platform, 360 Virtual Tours, and Animated Films developed with Flamboyant Urbanismo for Autêntico Flamboyant Residential, a luxury development in Jardim Goiás, Goiânia. One visual package presents the apartments, amenities, and architecture.
AR Staging, 3D Sales Platform, and full-scale facade visualization developed with Fraiha for 145/Vianna, a luxury development in Pinheiros, São Paulo. The sales gallery brings the apartment, building, finish options, and real views by floor together in one integrated presentation for high-end buyers.
AR Staging, 3D Sales Platform, and Animated Films developed with Vincere for Arte Batel, a luxury residential project in Curitiba, Paraná. Designed by Fernanda Marques, Arte Batel combines art, nature, and technology across a complete immersive sales presentation in one of Curitiba's most sought-after neighborhoods.
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Products for Real Estate
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FAQs
What services does R2U offer to builders and developers?
R2U offers AR Staging on Apple Vision Pro, 3D Sales Platforms, browser-based 3D sales tools, 3D renders, 360 virtual tours, and 3D product configurators. For real estate, the flagship products are AR Staging and the 3D Sales Platform on Apple Vision Pro.
What assets does R2U need to build AR Staging and 3D Sales Platforms?
To kick off a project, R2U needs the architectural plans, floor plans, and reference images of the development. CAD files and finish specs speed up production. Delivery runs 3 to 14 weeks depending on the product.
How does R2U's AR Staging compare with traditional methods?
R2U's AR Staging replaces physical model units in the sales gallery. Buyers walk through a decorated apartment in augmented reality on Apple Vision Pro, customizing finishes in real time. The cost is a fraction of a physical model unit, which runs from $90K to $720K (Exame, 2023).
What sets R2U apart in building exterior models and facades?
R2U's 3D Sales Platform projects the full development in 3D in real space via Apple Vision Pro. Buyers rotate, zoom, and explore floor by floor. It runs without internet or an external computer, right on the device.
How is Apple Vision Pro integrated into R2U's services?
Apple Vision Pro is the device R2U uses for AR Staging and 3D Sales Platforms. It weighs 1.4 lbs and runs wirelessly, with no internet required. The content runs directly on the device via spatial computing, no external computer needed.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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