Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
3D Sales Platform
One interactive 3D model for pre-construction sales — touchscreens, tablets, websites, and Apple Vision Pro. Explore floorplans, units, facade, common areas, views, sunlight, and finish customization in a single experience for sales and post-sale.
3D Sales Platform
One interactive 3D model for pre-construction sales — touchscreens, tablets, websites, and Apple Vision Pro. Explore floorplans, units, facade, common areas, views, sunlight, and finish customization in a single experience for sales and post-sale.
Trusted
by
Transform your
sales presentations
3D PERSONALIZATION
Show finishes and add-ons inside the unit in 3D
Buyers test décor kits, tile, fixtures, hardware, countertops, flooring, and layout variants directly on the 3D model of the unit. The process speeds personalization, builds buyer confidence, and supports add-on sales after closing.
INTERACTIVE FLOORPLANS
Turn technical floorplans into a visual, intuitive presentation
Present every floorplan in the development in one organized digital workspace — zoom, compare unit types side by side, and view in 3D. Buyers understand layouts, proportions, and use cases before construction even starts.
SUNLIGHT & VIEWS
See the real views and how sunlight hits each unit
Show the sun's path across the day, how light hits the tower, balcony views floor by floor and unit by unit, plus the development's location on an interactive 3D map. A clear way to present the differentiators that drive unit selection.
3D SALES PLATFORM
Present your development in one complete 3D experience
The 3D Sales Platform brings facade, tower, site plan, units, and common areas together in one visual, navigable platform. Built for sales galleries, tablets, touchscreens, and developer websites, it helps buyers and brokers explore the development with clarity and pick the ideal unit through guided 3D navigation.
MULTI-DEVICE EXPERIENCE
Use the 3D Sales Platform across every touchpoint of the buyer journey
Deploy the platform in immersive rooms, sales gallery touchscreen kiosks, broker tablets, TV displays, or directly on the development website. This flexibility brings the 3D experience to in-person sales, remote consultations, launch events, and post-sale.
SALES INTEGRATION
Connect the interactive experience to your sales workflow
Capture buyer selections, generate quotes, email proposals, print summaries, or push data directly into the developer's CRM. The 3D Sales Platform connects presentation, personalization, lead handling, and post-sale into one more efficient buyer journey.
3D PERSONALIZATION
Show finishes and add-ons inside the unit in 3D
Buyers test décor kits, tile, fixtures, hardware, countertops, flooring, and layout variants directly on the 3D model of the unit. The process speeds personalization, builds buyer confidence, and supports add-on sales after closing.
3D SALES PLATFORM
Present your development in one complete 3D experience
The 3D Sales Platform brings facade, tower, site plan, units, and common areas together in one visual, navigable platform. Built for sales galleries, tablets, touchscreens, and developer websites, it helps buyers and brokers explore the development with clarity and pick the ideal unit through guided 3D navigation.
INTERACTIVE FLOORPLANS
Turn technical floorplans into a visual, intuitive presentation
Present every floorplan in the development in one organized digital workspace — zoom, compare unit types side by side, and view in 3D. Buyers understand layouts, proportions, and use cases before construction even starts.
MULTI-DEVICE EXPERIENCE
Use the 3D Sales Platform across every touchpoint of the buyer journey
Deploy the platform in immersive rooms, sales gallery touchscreen kiosks, broker tablets, TV displays, or directly on the development website. This flexibility brings the 3D experience to in-person sales, remote consultations, launch events, and post-sale.
SUNLIGHT & VIEWS
See the real views and how sunlight hits each unit
Show the sun's path across the day, how light hits the tower, balcony views floor by floor and unit by unit, plus the development's location on an interactive 3D map. A clear way to present the differentiators that drive unit selection.
SALES INTEGRATION
Connect the interactive experience to your sales workflow
Capture buyer selections, generate quotes, email proposals, print summaries, or push data directly into the developer's CRM. The 3D Sales Platform connects presentation, personalization, lead handling, and post-sale into one more efficient buyer journey.
Why use the
R2U 3D Sales Platform?
R2U's 3D Sales Platform turns pre-construction sales into one complete digital experience for sales galleries, tablets, touchscreens, and websites. Bring floorplans, units, facade, common areas, views, sunlight, and finish customization together in one visual, interactive, easy-to-use platform.
MORE CLARITY
Buyers understand the development at a glance — fewer questions, faster decisions.
CONFIDENCE TO DECIDE
Help buyers compare options and pick units with confidence.
MULTI-DEVICE SOLUTION
Integrates across every stage of the development — in-person sales, remote consultations, launch events, and post-sale.
HIGHER PERCEIVED VALUE
Elevate your launch with a modern, premium, interactive digital experience.
A FASTER BUYER JOURNEY
Connect presentation, unit selection, customization, quotes, and post-sale in one digital workflow that improves service and organizes the buyer journey.
See how our
3D Sales Platform works!
See how R2U's most complete sales solution works
FAQs
What is an interactive 3D sales platform for pre-construction real estate?
An interactive 3D sales platform is a digital solution that presents pre-construction developments visually, navigably, and interactively. Buyers explore floorplans, units, facade, common areas, views, location, sunlight, and finish customization on tablets, touchscreens, sales gallery kiosks, or websites.
How does the 3D Sales Platform help sell pre-construction units?
The 3D Sales Platform helps brokers and developers present pre-construction units with more clarity, impact, and confidence. Interactive visuals make the development easier to understand, units easier to compare, and decisions easier to commit to.
Where can sales teams use the 3D Sales Platform?
The platform deploys in sales galleries, immersive rooms, touchscreen kiosks, TV displays, broker tablets, laptops, and developer websites. The 3D experience reaches every moment of the buyer journey, from first contact to closing.
Can buyers customize units inside the 3D Sales Platform?
Yes. The platform includes a unit personalization module — buyers preview finishes, tile, flooring, fixtures, hardware, décor kits, and add-ons directly inside the 3D environment before signing.
Can the 3D Sales Platform integrate with my CRM and sales workflow?
Yes. The platform compiles buyer selections, generates quotes, emails proposals, supports post-sale, and pushes data into the developer's CRM — connecting presentation, lead handling, and closing into one digital experience.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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