Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
3D Renders
Still images, 360 virtual tours, and animated 3D films for real estate launches. Photo-real quality, delivery in weeks, and direct integration with R2U's immersive solutions.
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Photo-Real Quality
Photo-real images for facades, interiors, and common areas
Production starts with the architectural files (floor plans, cross sections, and specs). The team models the development in 3D, applies materials and lighting, and delivers images and tours in 3 to 10 weeks. R2U uses the same 3D models for renders, tours, and AR Staging, so the content is already ready to integrate with the immersive experiences if the developer decides to scale.
360 Virtual Tours
Browser-based 360 tours — no app, no download
Buyers explore the development from any device, right in the browser. Works on desktop, tablet, and phone with no app install. Agents share the link by WhatsApp and buyers walk through the apartment from anywhere.
Animated 3D Films
Animated 3D videos for launches, social media, and sales gallery presentations
Animated 3D films show the development in motion: people moving through common areas, day-to-night lighting, simulated use of spaces. They run at launches, on sales gallery screens, on social media, and in paid campaigns. All produced from the same 3D model, no rework.
Photo-Real Quality
Photo-real images for facades, interiors, and common areas
R2U produces photo-real 3D renders of facades, interiors, common areas, and unit types. Images appear in sales collateral, websites, real estate portals, and social media. Every visual is produced from the same 3D files that power our immersive solutions, keeping renders, 360 tours, and AR Staging visually consistent.
Animated 3D Films
Animated 3D videos for launches, social media, and sales gallery presentations
Animated 3D films show the development in motion: people moving through common areas, day-to-night lighting, simulated use of spaces. They run at launches, on sales gallery screens, on social media, and in paid campaigns. All produced from the same 3D model, no rework.
360 Virtual Tours
Browser-based 360 tours — no app, no download
Buyers explore the development from any device, right in the browser. Works on desktop, tablet, and phone with no app install. Agents share the link by WhatsApp and buyers walk through the apartment from anywhere.
Portfolio
3D Renders
Why Choose R2U's 3D Renders?
R2U produces 3D renders, 360 virtual tours, and animated films for developers including Tegra, MPD, Tecnisa, and Coelho da Fonseca. Every visual asset integrates directly with the rest of R2U's immersive platform.
Photo-Realism
Photo-real quality across every angle: facade, interior, common areas, and unit types. Images ready for portals, print collateral, and digital campaigns.
every format
Still images, 360 virtual tours, animated films, and interactive views. One project, every format — all produced from the same 3D model.
Hands-On Project Management
Dedicated review platform to approve each project stage. Direct contact with the production team from briefing to delivery.
Full-Service 3D Hub
Renders feed the 360 virtual tour, AR Staging, and 3D Sales Platform. One vendor for every visual asset of the launch.
FAQs
What types of 3D renders does R2U produce for real estate launches?
R2U produces three types of 3D content for real estate: still images (facades, interiors, common areas), browser-based 360 virtual tours, and animated 3D films. Every visual comes from the same 3D files used in the rest of our products, keeping renders, tours, and AR Staging visually consistent.
How much does a 3D render for a real estate development cost?
Market rates for real estate 3D renders range from $300 to $1,500 per image, depending on complexity and finish level. 360 virtual tours are in the same range per point or room. Animated 3D films cost $15K to $75K per full film. R2U pricing is on request and varies by project.
What is the difference between a 3D render and a 360 virtual tour?
A 3D render is a photo-real still image used in print collateral, websites, and real estate portals. A 360 virtual tour is a navigable experience: the buyer clicks to "walk" through the apartment in the browser, no app install. Agents share the link by WhatsApp and buyers explore from any device, anywhere.
How does R2U's 3D render production process work?
R2U produces facade renders at resolutions high enough for large-format print. Beyond the still image, the same 3D model drives 360 tours, animated films, and 3D Sales Platform experiences on Apple Vision Pro. You pick the format; the model stays the same.
Can R2U's 3D renders be used on real estate portals and social media?
Yes. Images are produced at resolutions suitable for websites, real estate portals (Zillow, Redfin, Realtor.com), social media, and print collateral. 360 virtual tours run in the browser and can be embedded on any web page. Renders and tours stay visually consistent because both come from the same 3D model.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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