Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
Interactive 3D Product Viewer
3D product viewer for e-commerce: shoppers spin, zoom, and explore every detail right in the browser. No app, no download. Mobly saw over 80% higher conversion with R2U.
Trusted
by
Photorealistic 3D Models
See the product from every angle, with true-to-life textures and finishes
The 3D product viewer shows products with true-to-life textures, colors, and proportions. Shoppers spin 360°, zoom into details, and review finishes that static photos cannot capture. Works on desktop, tablet, and phone.
No App Required
Runs in the browser, integrated into your product page
Fully integrated with your sales platforms — no apps, no installs. More convenience for shoppers, more conversion for you.
3D Customization
Shoppers swap colors, materials, and configurations and see results in real time
Shoppers choose color, fabric, finish, or configuration and see the change applied to the 3D model in real time. Useful for furniture with upholstery options, appliances with color variations, and configurable products. Portobello and Wood Prime already use this feature.
Animated 3D Models
3D animations of products in action: doors opening, mechanisms moving
3D models can include animations: doors opening, drawers sliding, parts moving. Shoppers see the product working before they buy. Useful for appliances, articulated furniture, and equipment that benefit from visual demos.
Photorealistic 3D Models
See the product from every angle, with true-to-life textures and finishes
The 3D product viewer shows products with true-to-life textures, colors, and proportions. Shoppers spin 360°, zoom into details, and review finishes that static photos cannot capture. Works on desktop, tablet, and phone.
3D Customization
Shoppers swap colors, materials, and configurations and see results in real time
Shoppers choose color, fabric, finish, or configuration and see the change applied to the 3D model in real time. Useful for furniture with upholstery options, appliances with color variations, and configurable products. Portobello and Wood Prime already use this feature.
No App Required
Runs in the browser, integrated into your product page
Fully integrated with your sales platforms — no apps, no installs. More convenience for shoppers, more conversion for you.
Animated 3D Models
3D animations of products in action: doors opening, mechanisms moving
3D models can include animations: doors opening, drawers sliding, parts moving. Shoppers see the product working before they buy. Useful for appliances, articulated furniture, and equipment that benefit from visual demos.
Why choose R2U's 3D Product Viewer?
Mobly, Leroy Merlin, Electrolux, Portobello, and Docol use R2U's 3D product viewer in their sales channels. Results are measurable.
Up to
+ items added to cart
0
%
Up to
+ conversion rate
0
%
Up to
+ avg. time on page
0
%
Up to
+ product sales
0
%
Source: R2U customer data. Conversion data: Mobly case, Liga Ventures.
Compatible with major platforms
Our solutions integrate with the leading e-commerce platforms on the market
Simple Integration
No plugin required. Works across every browser and device. Integration takes a few lines of code, supporting VTEX, Shopify, Magento, and custom storefronts.
Lower Photography Costs
More Engagement, Lower Costs
One 3D model replaces dozens of product photos. Shoppers explore every angle and color variation in high quality, without the store shooting every combination. For catalogs with many variations, the savings are direct: one 3D model covers every color and configuration.
With R2U's 3D solutions, your business can:
Every Angle Visible
Shoppers see size, finish, and material in 3D before buying. Fewer doubts, fewer returns.
Proven Conversion Lift
Mobly saw over 80% higher conversion and over 115% higher time on page after adopting R2U's 3D visualization (Liga Ventures).
Same-Page Purchase
Shoppers explore the product in 3D on the same page where they check out. No app, no signup, no redirect.
Lower Return Costs
Shoppers have seen the product in 3D with real size, color, and finish. Better-informed purchases reduce returns and reverse logistics.
Omnichannel for Your Business
One 3D model, every sales and communication channel
FAQs
What is a 3D product viewer?
A 3D product viewer is a component that shows the product as an interactive 3D model inside the store page. Shoppers spin, zoom, and explore every angle right in the browser — no app install. It replaces static photos with an interactive experience that shows textures, colors, and real-life proportions.
Does R2U's 3D product viewer work without an app?
Yes. R2U's viewer is a lightweight HTML and JavaScript component that runs directly in the mobile or desktop browser. No download, plugin, or signup required. Compatible with VTEX, Shopify, Magento, and custom storefronts.
What results does the 3D product viewer bring to e-commerce?
Mobly, an R2U client, saw over 80% higher conversion and over 115% higher time on page after adding 3D visualization to its e-commerce (Liga Ventures). Shoppers evaluate products with more confidence, which tends to reduce returns.
Does the 3D product viewer replace product photos?
The 3D product viewer complements or replaces part of your photos. One 3D model shows every angle and color variation, so your store doesn't need to photograph each combination. For catalogs with many variations, the savings are direct: one model covers every configuration.
Which companies already use R2U's 3D product viewer?
Mobly (furniture), Electrolux (appliances), Leroy Merlin, Portobello (tiles), Docol (plumbing and fixtures), Wood Prime, and Flexform already use R2U's 3D product viewer in their digital channels.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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