Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
3D Product Configurator with AR
3D product configurator for e-commerce: shoppers pick color, material, size, and configuration and see the result applied to the product in real time. Runs in the browser, no app needed.
Trusted
by
Infinite Variants, One Model
Every variation on a single product page
Offer shoppers unlimited customization and present every SKU on a single product page. Make the buying process more personal and speed up checkout.
Full Customization
Shoppers customize color, fabric, pattern, and size in real time
Shoppers choose color, fabric, pattern, finish, and size. Every change is applied to the 3D model in real time. The configured product can then be placed in their space via AR. All on the same page, no redirect.
Configure and View in AR
The configured product goes straight to AR in the customer's space
After configuring color, material, and size, the shopper places the customized product in their own space via AR. The jump from configurator to AR happens on the same page, no reload. Buyers confirm size and finish before checkout.
Works on Any Device
Runs on phone, desktop, and tablet — no install required
R2U's 3D product configurator runs in the browser on any device: phone, tablet, or desktop. It integrates into your store as a lightweight HTML/JavaScript component, supporting VTEX, Shopify, Magento, and custom storefronts. No app or plugin required on the shopper side.
Infinite Variants, One Model
Every variation on a single product page
Offer shoppers unlimited customization and present every SKU on a single product page. Make the buying process more personal and speed up checkout.
Configure and View in AR
The configured product goes straight to AR in the customer's space
After configuring color, material, and size, the shopper places the customized product in their own space via AR. The jump from configurator to AR happens on the same page, no reload. Buyers confirm size and finish before checkout.
Full Customization
Shoppers customize color, fabric, pattern, and size in real time
Shoppers choose color, fabric, pattern, finish, and size. Every change is applied to the 3D model in real time. The configured product can then be placed in their space via AR. All on the same page, no redirect.
Works on Any Device
Runs on phone, desktop, and tablet — no install required
R2U's 3D product configurator runs in the browser on any device: phone, tablet, or desktop. It integrates into your store as a lightweight HTML/JavaScript component, supporting VTEX, Shopify, Magento, and custom storefronts. No app or plugin required on the shopper side.
Why choose R2U's 3D Product Configurator?
Brands with configurable catalogs use R2U's 3D product configurator to reduce SKUs and grow conversion. Mobly saw over 80% higher conversion with 3D visualization (Liga Ventures). Portobello and Wood Prime already offer finish customization in their digital channels.
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+ conversion rate
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Up to
+ avg. time on page
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Up to
+ product sales
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Source: R2U customer data. Conversion data: Mobly case, Liga Ventures.
Compatible with major platforms
Our solutions integrate with the leading e-commerce platforms on the market
Simple Integration
No plugin required. Works across every browser and device. Integration into your store uses a lightweight HTML/JavaScript component.
What the 3D configurator enables
With R2U's 3D solutions, your business can:
Every Variation in One Model
Shoppers see every color, material, and size combination in 3D. No need to photograph each variation.
Visual Catalog Without a Photo Shoot
One configurable 3D model replaces dozens of photos per variation. Every color and material combination is generated in real time, no need to shoot each SKU.
Zero-Friction Customization
Shoppers configure the product and check out on the same page. No app, no signup, no redirect.
Lower Return Costs
Shoppers configured color, material, and size and saw the result in 3D before buying. When they see exactly what they'll receive, they return less.
Omnichannel for Your Business
One 3D model, every sales and communication channel
FAQs
What is a 3D product configurator?
A 3D product configurator is a tool that lets shoppers build the product configuration right on the store page. They pick color, material, size, and finish, and see each change applied to the 3D model in real time. Runs in the browser, no app required.
Does R2U's 3D configurator work with AR?
Yes. After configuring the product, shoppers place it in their space via AR right from their phone. The jump from configurator to AR happens on the same page, no reload. Buyers confirm size and finish before checking out.
Which product types can use the 3D configurator?
Any product with configurable variations: furniture with fabric and color options, tiles with different patterns, appliances with varied finishes. Portobello (tiles) and Wood Prime (furniture) already use R2U's configurator in their digital channels.
Does the configurator reduce SKUs in the catalog?
Yes. Instead of registering an SKU for each color, material, and size combination, the store registers one configurable 3D model. Shoppers generate the variations in real time. This simplifies catalog management and removes the need to photograph each combination.
How do I integrate the 3D configurator into my e-commerce?
R2U's configurator is a lightweight HTML and JavaScript component embedded in the product page. Compatible with VTEX, Shopify, Magento, and custom storefronts. No app, plugin, or extra infrastructure required on the shopper side.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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