Our Solutions
AR Staging with Apple Vision Pro. AR staging lets the buyer walk through a decorated apartment before construction exists. At the sales gallery, they put on Apple Vision Pro and explore the unit at real scale, swapping finishes and changing window views per floor. They compare unit types with natural gestures. The agent can also bring the device to the buyer's home for an in-person demo. On the construction site, the staging projects onto the slab under construction, so the buyer sees the finished apartment exactly where it will be delivered. A physical model unit costs $90K to $720K (Exame, 2023). R2U's digital version is ready in 4 to 14 weeks. Coelho da Fonseca already uses the technology in luxury launches in São Paulo.
Meet R2U's most complete pre-construction sales solution: the Interactive 3D Sales Platform
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
A visual, interactive, multi-device experience built to transform how developers, builders, and brokers present their projects. In immersive rooms, sales gallery touchscreen kiosks, tablets, laptops, mobile phones, or directly on the website, the platform brings together the 3D model, floor plans, units, facade, common areas, location, views, sunlight, and finish customization in a clearer, more modern, and more engaging buyer journey.
Holographic 3D Model of the entire development
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
The Holographic 3D Model projects the full development on a tabletop or at full scale on the construction site. With Apple Vision Pro, the buyer rotates the building and selects units by floor. They explore floor plans with furniture and finishes while the facade appears under natural lighting. The web version (immersive 3D model) runs on iPhone, iPad, and the developer's site, accessible by link or embed, no app install. Buyers swap floors, countertops, and tiles in both versions, headset or browser. Tegra, MPD, and Vincere use it in active launches. A high-end physical scale model takes 2 to 5 months and can exceed $90K (Exame, 2023). The digital version is ready in 4 to 14 weeks and is reusable across developments.
3D Renders, 360 Tours, and Animated Films. R2U's 3D renders cover facades, interiors, common areas, and every unit type of the development, with photo-real quality. Images work as sales collateral, content for the developer's site, and social media posts. 360 virtual tours run in the browser: agents share the link by WhatsApp and buyers explore each room from any device. 62% of buyers look for 3D tours before scheduling a visit (Zillow, 2024). Animated films show the project in motion, with people moving through common areas and day-to-night lighting, including facade flyovers. Every format comes from the same 3D model that powers AR Staging and the 3D Sales Platform, reducing production time and cost for the full package.
Augmented Reality for e-commerce and retail. With R2U's AR, shoppers point their phone at a room and place furniture, appliances, or tiles at real scale in their own space. Runs in the browser, no app required. Mobly saw over 80% higher conversion and over 115% higher time on page after adding the technology to its e-commerce (Liga Ventures). On Shopify, products with AR convert 94% more than those without (Shopify, 2025). Leroy Merlin, Portobello, Electrolux, and Docol also use R2U's technology in their digital channels. Integration takes a few lines of code, supporting VTEX, Shopify, and Magento. Shoppers see the sofa in the living room or the faucet on the counter before buying — which reduces returns and grows purchase confidence.
Interactive 3D Product Viewer on the product page. The 3D product viewer replaces dozens of product photos with an interactive model shoppers rotate and zoom, exploring textures, colors, and proportions true to the real item. In retail, Mobly, Electrolux, and Docol use R2U's viewer on their product pages: one model shows every color and finish variation without leaving the page. In real estate, the same viewer appears on the development's site so buyers can compare flooring, countertop, and tile materials in each room before signing. Runs on phone or desktop, no app, no download. The component is lightweight, loads in under 2 seconds, and integrates with VTEX, Shopify, Magento, and any site with a few lines of code.
3D Product Configurator in real time. The configurator shows every color, fabric, finish, and size variation in a single interactive 3D model. Each change applies live on the same page where shoppers check out. After configuring, the customer views the product in their own space via augmented reality — no app required. Portobello uses it for ceramic tiles, Wood Prime for wooden furniture, Reserva for accessories and bags. In real estate, the same technology lets buyers configure every room on the launch site: living room flooring, kitchen countertops, bathroom tiles. Result for the retailer: fewer photos per variation, more combinations available to shoppers, fewer returns from mismatched expectations.
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The Future of
Real Estate.
Powered by R2U
The Future of
Real Estate
Powered by R2U
Since 2016
7 immersive products for real estate and e-commerce. 100+ clients since 2016, 20+ on Apple Vision Pro — only company in Brazil with AVP for pre-construction sales.
Since 2016
7 immersive products for real estate and e-commerce. 100+ clients since 2016, 20+ on Apple Vision Pro — only company in Brazil with AVP for pre-construction sales.
Trusted
by
Latest
Projects
AR Staging, 3D Sales Platform, and immersive sales experiences developed with Indepy Construções e Incorporações for the Verde Città residential project in São Paulo, near Rua Augusta. Verde Città combines nature-inspired architecture with the energy of one of the city's most urban neighborhoods.
AR Staging, 3D Sales Platform, 360 Virtual Tours, and Animated Films developed with Flamboyant Urbanismo for Autêntico Flamboyant Residential, a luxury development in Jardim Goiás, Goiânia. One visual package presents the apartments, amenities, and architecture.
AR Staging, 3D Sales Platform, and full-scale facade visualization developed with Fraiha for 145/Vianna, a luxury development in Pinheiros, São Paulo. The sales gallery brings the apartment, building, finish options, and real views by floor together in one integrated presentation for high-end buyers.
AR Staging, 3D Sales Platform, and Animated Films developed with Vincere for Arte Batel, a luxury residential project in Curitiba, Paraná. Designed by Fernanda Marques, Arte Batel combines art, nature, and technology across a complete immersive sales presentation in one of Curitiba's most sought-after neighborhoods.
View
Our Solutions
AR Staging
AR staging on Apple Vision Pro: buyers walk through a decorated apartment before construction, at the sales gallery, at home, or at the construction site. They swap finishes, compare unit types, and see the view from each floor with natural gestures. Sales agents bring the device to the buyer's home. A physical model unit costs $90K to $720K (Exame, 2023). R2U's version is ready in 4 to 14 weeks. Coelho da Fonseca already uses it for luxury launches.
3D Sales Platform
Interactive 3D Sales Platform for pre-construction sales — touchscreens, tablets, websites, and Apple Vision Pro. Floorplans, units, facade, common areas, views, sunlight, and finish customization in a single multi-device experience. Built for sales galleries and post-sale. Tegra, MPD, and Vincere use it in active launches.
Holographic 3D Model
Holographic 3D Model with Apple Vision Pro: the development projected in 3D in real space. Buyers rotate the building, select units by floor, and explore floor plans with furniture and finishes. Also runs on iPhone and iPad as WebAR — no app required. Tegra, MPD, and Vincere use it in active launches. A physical scale model costs $9K to $90K+ and takes 2 to 5 months; the digital version is ready in 4 to 14 weeks.
3D Renders
3D renders, 360 virtual tours, and animated films for real estate launches. Sales collateral, website, and social media. 62% of buyers look for 3D tours before visiting (Zillow, 2024). Every format starts from the same 3D model, reducing cost and time for the full package.
Augmented Reality
Augmented reality for retail: shoppers place products at real scale in their own space, right in the browser. Mobly saw over 80% higher conversion (Liga Ventures). On Shopify, products with AR convert 94% more. Leroy Merlin, Portobello, Electrolux, and Docol use the technology. Works with VTEX, Shopify, and Magento.
3D Product Viewer
3D product viewer for e-commerce and real estate: buyers spin, zoom, and explore products with true-to-life textures and colors. In retail, one model shows every variation without leaving the page. Runs on phone or desktop, no app. Works with VTEX, Shopify, and Magento.
Product Configurator
3D configurator: shoppers pick color, fabric, finish, and size in real time. After configuring, they view the product in their own space via AR. Portobello, Wood Prime, and Reserva already use it. Result: fewer photos, more combinations, fewer returns.
Explore our solutions for the Real Estate Market
See the future of Real Estate
95% of buyers research online before visiting the sales gallery (Tegra, 2024). Does your launch or store offer an immersive experience?
See how Tegra, Coelho da Fonseca, and Mobly already use it
95% of buyers research online before visiting the sales gallery (Tegra, 2024). Does your launch or store offer an immersive experience?
FAQs
What does R2U do?
R2U builds immersive sales experiences for real estate developers and retailers. For real estate: AR Staging, 3D Sales Platform, and 3D Renders. For retail: AR Product Visualization, 3D Product Viewer, and 3D Product Configurator.
How much does AR Staging cost compared to a physical model unit?
A physical model unit typically costs $90K to $720K (Exame, 2023). AR Staging from R2U is quoted on request and depends on unit types and room count. Coelho da Fonseca / AG Art Residences used it at about $55/sqft on Apple Vision Pro (Exame, 2024).
Do I need to install an app to use R2U products?
No. The 3D Sales Platform, 3D Product Viewer, 3D Product Configurator, and AR Product Visualization run in the browser with no app required. Only AR Staging and the 3D Sales Platform on Apple Vision Pro use the device itself.
Which developers use R2U?
More than 10 developers use R2U products in active launches. Real estate: Tegra, MPD, Coelho da Fonseca, Nortis, Vincere, Fraiha. Retail: Mobly, Leroy Merlin, Portobello, Electrolux, Docol, Reserva.
What is the difference between an AR scale model and a physical one?
R2U's 3D Sales Platform projects the development in real space on Apple Vision Pro. Buyers rotate the building, select units, and compare floors with their own hands. A physical scale model is static and costs $90K to $720K; R2U is ready in 4 to 14 weeks.
R2U builds AR staging, 3D Sales Platforms, and 3D Product Viewers for real estate developers and retail brands since 2016. The only company in Brazil with Apple Vision Pro for pre-construction real estate sales. Tegra, MPD, Coelho da Fonseca, Mobly, Leroy Merlin, and Portobello already use the platform. TOP 3 in augmented and virtual reality (100 Open Startups, 2024).
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